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Journal of Islamic Marketing, Vol. 4, Iss. 1, 2013-03 ,pp. : 101-125

Emerald Group Publishing Ltd

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Operationalising brand heritage and cultural heritage

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Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea

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The influence of price differences on brand shares and switching

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European Journal of Marketing, Vol. 3, Iss. 4, 1969-12 ,pp. : 223-230

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The effect of cultural dimensions on brand loyalty of consumers in the USA

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Journal of Cultural Marketing Strategy, Vol. 1, Iss. 1, 2015-08 ,pp. : 64-79

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