Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

Author： Petrovici Dan   Marinova Svetla   Marinov Marin   Lee Nick  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.24, Iss.5, 2007-09, pp. : 539-562

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Advertising in online social networks: the role of perceived enjoyment and social influence

By Soares Ana Maria   Pinho José Carlos  

Journal of Research in Interactive Marketing, Vol. 8, Iss. 3, 2014-08 ,pp. : 245-263

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising

By Snipes R.L.  

Journal of Business Ethics, Vol. 19, Iss. 3, 1999-04 ,pp. : 273-285

Springer Publishing Company

Access to resources Recommend Favorite

Advertising Uses and Gratifications

By O'Donohoe Stephanie  

European Journal of Marketing, Vol. 28, Iss. 8-9, 1994-08 ,pp. : 52-75

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences

By Beard Fred K.  

Journal of Business Ethics, Vol. 48, Iss. 3, 2003-12 ,pp. : 217-228

Springer Publishing Company

Access to resources Recommend Favorite

Advertising Spending and Perceived Quality

By Moorthy S.  

Marketing Letters, Vol. 11, Iss. 3, 2000-08 ,pp. : 221-233

Springer Publishing Company

Access to resources Recommend Favorite