Author: Jean Ruey-Jer "Bryan" Sinkovics Rudolf R. Kim Daekwan
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.25, Iss.5, 2008-09, pp. : 563-583
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Mehta Subhash C Durvasula Srinivas
The Journal of Business and Industrial Marketing, Vol. 13, Iss. 1, 1998-01 ,pp. :
Equity within business to business relationships
By Blois Keith
Journal of Marketing Management, Vol. 25, Iss. 5-6, 2009-07 ,pp. :