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Author: Kuivalainen Olli Sundqvist Sanna Saarenketo Sami McNaughton Rod
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.29, Iss.5, 2012-09, pp. : 448-465
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Assessing Marketing in Small and Medium-sized Enterprises
European Journal of Marketing, Vol. 28, Iss. 12, 1994-12 ,pp. :