Brute force or stealthy inroads? The subtleties of effective price increases

Author： Docters Robert G.   Reopel Michael R.   Sun Jeanne-Mey   Tanny Stephen M.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0275-6668

Source： Journal of Business Strategy, Vol.25, Iss.3, 2004-06, pp. : 50-54

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