Bringing gourmet coffee to India: lessons of an Italian firm in an emerging market

Author: Bertoldi Bernardo   Giachino Chiara   Marenco Silvio  

Publisher: Emerald Group Publishing Ltd

ISSN: 0275-6668

Source: Journal of Business Strategy, Vol.33, Iss.5, 2012-08, pp. : 32-43

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract