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Emerald Group Publishing Ltd

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Consumers' perceptions of the country-of-origin effect on purchasing intentions of (in)conspicuous products

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Made in China but sold at FAO Schwarz: country-of-origin effect and trusting beliefs

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International Marketing Review, Vol. 28, Iss. 1, 2011-02 ,pp. : 102-126

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Country-of-origin effect: The moderating function of individual difference in information processing

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International Marketing Review, Vol. 14, Iss. 4, 1997-04 ,pp. : 266-287

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Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products

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