Author: Luque-Martínez Teodoro Ibáñez-Zapata José-Angel Barrio-García Salvador del
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.34, Iss.11-12, 2000-11, pp. : 1353-1374
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract