Green marketing and Ajzen's theory of planned behaviour: a cross-market examination

Author: Kalafatis Stavros P   Pollard Michael   East Robert   Tsogas Markos H  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.16, Iss.5, 1999-05, pp. : 441-460

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Abstract