Improving attitudes toward brands with environmental associations: an experimental approach

Author： Rios Francisco J. Montoro   MartÃ?nez Teodoro Luque   Moreno Francisca Fuentes   Soriano Paloma Ca±adas  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.23, Iss.1, 2006-00, pp. : 26-33

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