The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

Author： Lin Long-Yi   Chen Chun-Shuo  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.23, Iss.5, 2006-08, pp. : 248-265

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