The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

By Lin Long-Yi   Chen Chun-Shuo  

Journal of Consumer Marketing, Vol. 23, Iss. 5, 2006-08 ,pp. : 248-265

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of in-store product holders on orientation towards the product and on purchase intention

By Gabrielli Veronica   Cavazza Nicoletta  

The International Review of Retail, Distribution and Consumer Research, Vol. 24, Iss. 3, 2014-05 ,pp. : 311-327

Routledge Ltd

Access to resources Recommend Favorite

Antecedents of luxury brand purchase intention

By Hung Kuang-peng   Chen Annie Huiling   Peng Norman   Hackley Chris   Tiwsakul Rungpaka Amy   Chou Chun-lun  

Journal of Product and Brand Management, Vol. 20, Iss. 6, 2011-09 ,pp. : 457-467

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Conceptualizing the country of origin of brand

By Phau Ian   Prendergast Gerard  

Journal of Marketing Communications, Vol. 6, Iss. 3, 2000-09 ,pp. : 159-170

Routledge Ltd

Access to resources Recommend Favorite

The relationship between country-of-origin image and brand image as drivers of purchase intentions: A test of alternative perspectives

By Diamantopoulos Adamantios   Schlegelmilch Bodo   Palihawadana Dayananda  

International Marketing Review, Vol. 28, Iss. 5, 2011-09 ,pp. : 508-524

Emerald Group Publishing Ltd

Access to resources Recommend Favorite