Can loyalty schemes really build loyalty?

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Marketing Intelligence & Planning, Vol. 16, Iss. 1, 1998-01 ,pp. : 47-55

Emerald Group Publishing Ltd

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Are Loyalty Schemes a Manifestation of Relationship Marketing?

By Hart Susan   Smith Andrew   Sparks Leigh   Tzokas Nikolaos  

Journal of Marketing Management, Vol. 15, Iss. 6, 1999-07 ,pp. : 541-562

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Cards in context - the comparative development of local loyalty schemes

By Worthington Steve   Hallsworth Alan   Hallsworth Alan  

International Journal of Retail & Distribution Management, Vol. 27, Iss. 10, 1999-10 ,pp. : 420-429

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The role of loyalty programs in behavioral and affective loyalty

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Journal of Consumer Marketing, Vol. 23, Iss. 7, 2006-12 ,pp. : 387-396

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Brand loyalty and the role of hedonic value

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Journal of Product and Brand Management, Vol. 21, Iss. 7, 2012-10 ,pp. : 529-537

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