Relationship marketing and customer loyalty

By Ndubisi Nelson Oly  

Marketing Intelligence & Planning, Vol. 25, Iss. 1, 2007-02 ,pp. : 98-106

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Does relationship marketing improve customer relationship satisfaction and loyalty?

By Leverin Andreas   Liljander Veronica  

The International Journal of Bank Marketing, Vol. 24, Iss. 4, 2006-06 ,pp. : 232-251

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Virtual snakes and ladders: social networks and the relationship marketing loyalty ladder

By Harridge-March Sally   Quinton Sarah  

The Marketing Review, Vol. 9, Iss. 2, 2009-05 ,pp. : 171-181

Westburn Publishers Ltd

Access to resources Recommend Favorite

Sport team loyalty: integrating relationship marketing and a hierarchy of effects

By Tsiotsou Rodoula H.  

Journal of Services Marketing, Vol. 27, Iss. 6, 2013-09 ,pp. : 458-471

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship Marketing and Customer Loyalty in a Retail Setting: A Dyadic Exploration

By Too Leanne H.Y.   Souchon Anne L.   Thirkell Peter C.  

Journal of Marketing Management, Vol. 17, Iss. 3-4, 2001-04 ,pp. : 287-319

Routledge Ltd

Access to resources Recommend Favorite