An empirical study of an enjoyment-based response hierarchy model of watching MDTV on the move

Author: Hu Anne Wan-Ling   Tsai William Ming-Hone  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.26, Iss.2, 2009-03, pp. : 66-77

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Abstract