Customer intention to adopt a fee-based advisory model: An empirical study in retail banking

Author: Hoffmann Arvid O.I.   Franken Heiner   Broekhuizen Thijs L.J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.30, Iss.2, 2012-02, pp. : 102-127

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Abstract