"Fish out of water": understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective

Author： Viswanathan Madhu   Torelli Carlos   Yoon Sukki   Riemer Hila  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.27, Iss.6, 2010-09, pp. : 524-533

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