Battling the bulge: menu board calorie legislation and its potential impact on meal repurchase intentions

Author: Bates Kenneth   Burton Scot   Huggins Kyle   Howlett Elizabeth  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.28, Iss.2, 2011-03, pp. : 104-113

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Abstract