Factors affecting Mexican college students' purchase intention toward a US apparel brand

Author: Lee Min-Young   Kim Youn-Kyung   Pelton Lou   Knight Dee   Forney Judith  

Publisher: Emerald Group Publishing Ltd

ISSN: 1361-2026

Source: Journal of Fashion Marketing and Management, Vol.12, Iss.3, 2008-07, pp. : 294-307

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Abstract