Encouraging consumer searching behavior on healthcare web sites

Author： Cudmore B. Andrew   Bobrowski Paula E.   Kiguradze Tinatin  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.28, Iss.4, 2011-06, pp. : 290-299

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Searching the web for global brands: how American brands standardise their web sites in Europe

By Okazaki Shintaro  

European Journal of Marketing, Vol. 39, Iss. 1-2, 2005-01 ,pp. : 87-109

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer web page search, clicking behavior and reaction time

By Hofacker Charles F.   Murphy Jamie  

Direct Marketing: An International Journal, Vol. 3, Iss. 2, 2009-06 ,pp. : 88-96

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer loyalty to content-based Web sites: the case of an online health-care service

By Gummerus Johanna   Liljander Veronica   Pura Minna   Riel Allard van  

Journal of Services Marketing, Vol. 18, Iss. 3, 2004-05 ,pp. : 175-186

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Encouraging sustainable consumption: An exploration of consumer behaviour

By Finney Sherry L.  

The Marketing Review, Vol. 14, Iss. 2, 2014-0 ,pp. : 189-203

Westburn Publishers Ltd

Access to resources Recommend Favorite

On the Reliability of Psychographic Research: Encouraging Signs for Measurement Accuracy and Methodology in Consumer Research

By Edris Thabet A.   Meidan A.  

European Journal of Marketing, Vol. 24, Iss. 3, 1990-03 ,pp. : 23-41

Emerald Group Publishing Ltd

Access to resources Recommend Favorite