Author: Nguyen Bang Simkin Lyndon
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.30, Iss.1, 2013-01, pp. : 17-30
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Nguyen Bang
The Marketing Review, Vol. 11, Iss. 2, 2011-08 ,pp. :
Andersen discovers the dark side of globalization
Strategic Direction, Vol. 18, Iss. 7, 2002-07 ,pp. :