The effect of reassured anonymity and sponsor on mail survey response rate and speed with a business population

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.11, Iss.1, 1996-02, pp. : 66-76

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Measure and control of non-response in a mail survey

By Rada Vidal Díaz de

European Journal of Marketing, Vol. 39, Iss. 1-2, 2005-01 ,pp. : 16-32

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Prepaid monetary incentive effects on mail survey response

By Jobber D. Saunders J. Mitchell V.-W.

Journal of Business Research, Vol. 57, Iss. 1, 2004-01 ,pp. : 21-25

Elsevier

Access to resources Recommend Favorite

E-mail survey response rates: targeting increases response

By Jackson Anita DeCormier Ray

Marketing Intelligence & Planning, Vol. 17, Iss. 3, 1999-03 ,pp. : 135-140

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The advertising agency manager's response patterns to a mail survey and follow-ups

By Erdogan B. Zafer Tagg Stephen

Marketing Intelligence & Planning, Vol. 21, Iss. 6, 2003-11 ,pp. : 392-399

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Antecedents of survey response bias in business-to-business services

By Yaveroglu Idil Sayrac Donthu Naveen Garcia Adriana

The Journal of Business and Industrial Marketing, Vol. 18, Iss. 4-5, 2003-08 ,pp. : 366-375

Emerald Group Publishing Ltd

Access to resources Recommend Favorite