Processual issues in key account management: underpinning the customer-facing organisation

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.14, Iss.4, 1999-04, pp. : 328-344

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Customer Commitment in Key Account Management

By Jukka Ojasalo

The Marketing Review, Vol. 2, Iss. 3, 2001-09 ,pp. : 301-318

Westburn Publishers Ltd

Access to resources Recommend Favorite

The effect of teams on customer knowledge processing, esprit de corps and account performance in international key account management

By Salojärvi Hanna Saarenketo Sami

European Journal of Marketing, Vol. 47, Iss. 5-6, 2013-05 ,pp. : 987-1005

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

From key account selling to key account management

By Millman Tony Wilson Kevin

Journal of Marketing Practice: Applied Marketing Science, Vol. 1, Iss. 1, 1995-01 ,pp. : 9-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Developing key account management competences

By Millman Tony Wilson Kevin

Journal of Marketing Practice: Applied Marketing Science, Vol. 2, Iss. 2, 1996-02 ,pp. : 7-22

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Key Account Management A Domain Review

By Malcolm McDonald

The Marketing Review, Vol. 1, Iss. 1, 2000-03 ,pp. : 15-34

Westburn Publishers Ltd

Access to resources Recommend Favorite