Author: Salojärvi Hanna Saarenketo Sami
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.47, Iss.5-6, 2013-05, pp. : 987-1005
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Abstract
Purpose - This study aims to examine what the role of key account teams is in the management of international key account customers in terms of customer knowledge processing behaviours of the supplier,
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