Benchmarking business-to-business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

Author: Pels Jaqueline   Brodie Roderick J   Johnston Wesley J  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.19, Iss.6, 2004-06, pp. : 386-396

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Abstract