Transfer of brand knowledge in business-to-business markets: a qualitative study

Author: Gupta Suraksha   Melewar T.C.   Bourlakis Michael  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.25, Iss.5, 2010-01, pp. : 395-403

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Abstract