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Emerald Group Publishing Ltd

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Being known or being one of many: the need for brand management for business-to-business (B2B) companies

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Transfer of brand knowledge in business-to-business markets: a qualitative study

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Emerald Group Publishing Ltd

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Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?

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Journal of the Academy of Marketing Science, Vol. 41, Iss. 4, 2013-07 ,pp. : 456-472

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