The role of channel orientation in B2B technology adoption

Author: Asare Anthony K.   Alejandro Thomas G. Brashear   Granot Elad   Kashyap Vishal  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.26, Iss.3, 2011-02, pp. : 193-201

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Abstract