A model of product-to-service brand extension success factors in B2B buying contexts

Author: Brown Brian   Sichtmann Christina   Musante Michael  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.26, Iss.3, 2011-02, pp. : 202-210

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract