Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework

Author： Madhavaram Sreedhar   Badrinarayanan Vishag   Granot Elad  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.26, Iss.7, 2011-08, pp. : 532-541

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