Author： He Hongwei
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.46, Iss.5, 2012-05, pp. : 609-625
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Corporate heritage identity stewardship: a corporate marketing perspective
By BurghausenMarioEssex Business School University of Essex Colchester United Kingdom BalmerJohn M.T.Brunel Business School Brunel University London United Kingdom
European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. :
By Madhavaram Sreedhar Badrinarayanan Vishag Granot Elad
The Journal of Business and Industrial Marketing, Vol. 26, Iss. 7, 2011-08 ,pp. :
Culture, cognition, and managerial leadership
By Steers R. M.
Asia Pacific Business Review, Vol. 18, Iss. 3, 2012-07 ,pp. :