Author: Strandvik Tore Holmlund Maria Edvardsson Bo
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.27, Iss.2, 2012-01, pp. : 132-141
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The Customer-Seller Value Match
By Smith G.W.
European Journal of Marketing, Vol. 9, Iss. 2, 1993-12 ,pp. :