How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms

Author： Zhang Jing   Jiang Yanxin   Shabbir Rizwan   Zhu Miao  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 2052-1189|31|1|83-98

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.31, Iss.1, 2016-02, pp. : 83-98

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