Revitalizing mature packaged goods

Author: Wansink Brian   Huffman Cynthia  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.10, Iss.4, 2001-08, pp. : 228-242

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract