Author: Sinapuelas Ian Clark Sisodiya Sanjay Ram
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.19, Iss.1, 2010-01, pp. : 18-26
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Bravo Rafael Fraj Elena Montaner Teresa
The International Review of Retail, Distribution and Consumer Research, Vol. 18, Iss. 3, 2008-07 ,pp. :