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Journal of Marketing Management, Vol. 28, Iss. 1-2, 2012-02 ,pp. : 14-36

Routledge Ltd

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The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis

By Souiden Nizar   Kassim Norizan M.   Hong Heung-Ja  

European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. : 825-845

Emerald Group Publishing Ltd

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Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context

By Wiedmann Klaus-Peter   Hennigs Nadine   Pankalla Lars   Kassubek Martin   Seegebarth Barbara   Reeh Marc-Oliver  

Journal of Customer Behaviour, Vol. 9, Iss. 2, 2010-06 ,pp. : 175-199

Westburn Publishers Ltd

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Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products

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European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. : 1518-1544

Emerald Group Publishing Ltd

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Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice

By Gamliel Eyal   Herstein Ram  

Journal of Product and Brand Management, Vol. 22, Iss. 2, 2013-04 ,pp. : 142-152

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