Author: Veloutsou Cleopatra Gioulistanis Evangelos Moutinho Luiz
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.13, Iss.4, 2004-04, pp. : 228-241
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Beneke Justin Flynn Ryan Greig Tamsin Mukaiwa Melissa
Journal of Product and Brand Management, Vol. 22, Iss. 3, 2013-05 ,pp. :