Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy

Author: Veloutsou Cleopatra   Gioulistanis Evangelos   Moutinho Luiz  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.13, Iss.4, 2004-04, pp. : 228-241

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Abstract