Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention

Author： Burman Bidisha   Biswas Abhijit  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.13, Iss.6, 2004-06, pp. : 379-389

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