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Journal of Product and Brand Management, Vol. 13, Iss. 6, 2004-06 ,pp. : 379-389

Emerald Group Publishing Ltd

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The moderating effects of need for cognition on drivers of customer loyalty

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European Journal of Marketing, Vol. 47, Iss. 8, 2013-07 ,pp. : 1157-1176

Emerald Group Publishing Ltd

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Dimensions of price salience: a conceptual framework for perceptions of multi-dimensional prices

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Journal of Product and Brand Management, Vol. 15, Iss. 2, 2006-02 ,pp. : 139-147

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Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change

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Evaluating multidimensional prices

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