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EuroMed Journal of Business, Vol. 6, Iss. 1, 2011-05 ,pp. : 100-116

Emerald Group Publishing Ltd

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The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation

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A comparison of consumer's choice to brand packaged foods in India: an empirical investigation

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An empirical examination of brand loyalty

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Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

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