Does image of country-of-origin matter to brand equity?

Author: Yasin Norjaya Mohd   Noor Mohd Nasser   Mohamad Osman  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.16, Iss.1, 2007-03, pp. : 38-48

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Abstract