Building brand equity and share of heart at Nassau Valley Vineyards

Author: Pitta Dennis  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.16, Iss.2, 2007-04, pp. : 148-151

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract