Processing fluency versus novelty effects in deal perceptions

Author: Kramer Thomas   Kim Hyeong Min  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.16, Iss.2, 2007-04, pp. : 142-147

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract