Consumer centered "brand value" of foods: drivers and segmentation

Author： Gabay Gillie   Moskowitz Howard R.   Beckley Jacqueline   Ashman Hollis  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.18, Iss.1, 2009-02, pp. : 4-16

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The value drivers of high-tech consumer products

By Munnukka Juha   Jarvi Pentti  

Journal of Marketing Management, Vol. 27, Iss. 5-6, 2011-05 ,pp. : 582-601

Routledge Ltd

Access to resources Recommend Favorite

The drivers of consumer value in the ECR Category Management model

By Holweg Christina   Schnedlitz Peter   Teller Christoph  

The International Review of Retail, Distribution and Consumer Research, Vol. 19, Iss. 3, 2009-07 ,pp. : 199-218

Routledge Ltd

Access to resources Recommend Favorite

A comparison of consumer's choice to brand packaged foods in India: an empirical investigation

By Malhotra Gunjan   Ranjan Jayanthi  

International Journal of Business Competition and Growth, Vol. 3, Iss. 2, 2013-09 ,pp. : 139-149

Inderscience Publishers

Access to resources Recommend Favorite

Direct-to-consumer advertising and young consumers: building brand value

By Baca Erin E.   Jr Juan Holguin   Stratemeyer Andreas W.  

Journal of Consumer Marketing, Vol. 22, Iss. 7, 2005-12 ,pp. : 379-387

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value

By He Hongwei   Li Yan  

Journal of Marketing Management, Vol. 27, Iss. 1-2, 2011-02 ,pp. : 77-99

Routledge Ltd

Access to resources Recommend Favorite