Consumer-brand relationships in step-down line extensions of luxury and designer brands

By Hanslin Kamilla   Rindell Anne  

Journal of Fashion Marketing and Management, Vol. 18, Iss. 2, 2014-05 ,pp. : 145-168

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A 12-step process of white-collar crime

By McKay Ruth   Stevens Carey   Fratzl Jae  

International Journal of Business Governance and Ethics, Vol. 5, Iss. 1-2, 2009-11 ,pp. : 14-25

Inderscience Publishers

Access to resources Recommend Favorite

Surviving the danger zone: A step-by-step guide to getting your business back on track

By  

Strategic Direction, Vol. 20, Iss. 5, 2004-05 ,pp. : 26-27

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How store brands build retailer brand image

By Kremer Florence   Viot Catherine  

International Journal of Retail & Distribution Management, Vol. 40, Iss. 7, 2012-06 ,pp. : 528-543

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process: A research agenda

By Willi Christine Hallier   Melewar T.C.   Broderick Amanda J.  

The Marketing Review, Vol. 13, Iss. 2, 2013-01 ,pp. : 103-123

Westburn Publishers Ltd

Access to resources Recommend Favorite