The drivers of consumer value in the ECR Category Management model

Author： Holweg Christina   Schnedlitz Peter   Teller Christoph  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.19, Iss.3, 2009-07, pp. : 199-218

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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