The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Author： Lai Chi-Shiun  

Publisher： Springer Publishing Company

ISSN： 0167-4544

Source： Journal of Business Ethics, Vol.95, Iss.3, 2010-09, pp. : 457-469

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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