Period of time: 2014年3期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 20,issue 3
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Implementation of a multi-brand strategy in action sports
By Giannoulakis Chrysostomos,Apostolopoulou Artemisia in (2011)
Journal of Product and Brand Management,volume 20,issue 3 , Vol. 20, Iss. 3, 2011-05 , pp.Regularities in the consumption of a subscription service
By Lee Richard,Rungie Cam,Wright Malcolm in (2011)
Journal of Product and Brand Management,volume 20,issue 3 , Vol. 20, Iss. 3, 2011-05 , pp.Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
By Allaway Arthur W.,Huddleston Patricia,Whipple Judith,Ellinger Alexander E. in (2011)
Journal of Product and Brand Management,volume 20,issue 3 , Vol. 20, Iss. 3, 2011-05 , pp.Customers' comparative loyalty to retail and manufacturer brands
By Broyles S. Allen,Ross Robert H.,Davis Donna,Leingpibul Thaweephan in (2011)
Journal of Product and Brand Management,volume 20,issue 3 , Vol. 20, Iss. 3, 2011-05 , pp.Can brand identity predict brand extensions' success or failure?
Journal of Product and Brand Management,volume 20,issue 3 , Vol. 20, Iss. 3, 2011-05 , pp.Self-monitoring, dining companions and the usage of alternative currencies
By Hu Hsin-Hui "Sunny",Parsa H.G. in (2011)
Journal of Product and Brand Management,volume 20,issue 3 , Vol. 20, Iss. 3, 2011-05 , pp.Pricing for a credence good: an exploratory analysis
By Nagler Matthew G.,Kronenberg Fredi,Kennelly Edward J.,Jiang Bei in (2011)
Journal of Product and Brand Management,volume 20,issue 3 , Vol. 20, Iss. 3, 2011-05 , pp.