A cross-country study of signals of brand quality

Author: Agrawal Jagdish   Grimm Pamela   Kamath Shyam   Foscht Thomas  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.20, Iss.5, 2011-08, pp. : 333-342

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract