The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions

Author： Fetscherin Marc   Toncar Mark  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.27, Iss.2, 2010-04, pp. : 164-178

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Country-of-origin and brand effects on consumers' evaluations of cruise lines

By Ahmed Zafar U   Johnson James P   Ling Chew Pei   Fang Tan Wai   Hui Ang Kah  

International Marketing Review, Vol. 19, Iss. 3, 2002-03 ,pp. : 279-302

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A cross-country study of signals of brand quality

By Agrawal Jagdish   Grimm Pamela   Kamath Shyam   Foscht Thomas  

Journal of Product and Brand Management, Vol. 20, Iss. 5, 2011-08 ,pp. : 333-342

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Conceptualizing the country of origin of brand

By Phau Ian   Prendergast Gerard  

Journal of Marketing Communications, Vol. 6, Iss. 3, 2000-09 ,pp. : 159-170

Routledge Ltd

Access to resources Recommend Favorite

Does country of brand origin (COBO) matter for the Lebanese consumers?

By Ahmed Zafar U.   Zbib Imad J.   Sikander Arif   Noujaim Ralph Gilbert  

EuroMed Journal of Business, Vol. 7, Iss. 2, 2012-07 ,pp. : 108-128

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?

By Essoussi Leila Hamzaoui   Merunka Dwight  

International Marketing Review, Vol. 24, Iss. 4, 2007-07 ,pp. : 409-426

Emerald Group Publishing Ltd

Access to resources Recommend Favorite